A. Parasuraman, vice dean of faculty and the James W. McLamore Chair in Marketing, to Address Forum on Value-Creation and Customer-Management
January 06, 2009
08:00 a.m
08:00 a.m
A. Parasuraman, vice dean of faculty and the James W. McLamore Chair in Marketing, will address ways to leverage intangible assets such as customer service, human capital, information capital, service quality, brand, operations and processes, organization capital, etc and create sustained value. The summit scheduled for January 6, 2009 in New Delhi.
